Increase Brand Awareness at Trade Shows

Posted: October 1st, 2012 | Author: | Filed under: Uncategorized | No Comments »
 

One effective way of increasing brand awareness for companies is participating at industry trade shows.  As companies consider which trade shows to attend in the fall and spring season to demonstrate their value, products and services, they also need to strategically plan on how to get the most out of their time and effort. Companies should implement effective trade show strategies to stand out from the competition, while maintaining pre-defined budgets.

It's tempting for companies to significantly cut their marketing and sales budgets in a challenging economy. Rather than sacrifice participation at trade shows completely, more cost-effective marketing approaches -- such as participating in the highly visible exhibitions, crystallizing the message, speaking in addition to exhibiting, inviting a few key prospects, working the media, and partnering with others who augment their offerings -- all can result in lower costs and more qualified leads.

While the trade show world is not immune to a slow economy, according to a research study by McGraw-Hill, companies that market during economic downturns can achieve dramatic results. The study of over 600 businesses in the 1981-1982 recession found that businesses that maintained or increased their ad spending during this recessionary time averaged significantly higher sales growth during the recession and in the following three years.

Create an eye catching, cost effective trade show display by contacting The Exhibit Source.

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Promote Your Business Through Trade Shows

Posted: September 24th, 2012 | Author: | Filed under: Uncategorized | No Comments »
 

For your business to be successful, you must actively promote your business. One way to do this is to attend trade shows. If you attend a variety of trade shows, then you need to know how to market your business to gain potential customers. When executed properly, trade shows are an excellent way to display your brand, product, or service.

Social Media
Check to see if there is a hashtag for the trade show on Twitter. You can use the hashtag to send a tweet to the followers of your business. The trade show that you plan to attend needs to be promoted on your Facebook page. Use your Facebook page to create an event that you can send to all of your fans. This will give you an idea of who may plan on attending. Post updates to Twitter and Facebook at different times during the trade show.

Publicity Options
Make sure that you advertise your appearance at a trade show on your website. You can also send out a newsletter by email or post an update on your company’s blog.

Draw Attention
Use various methods to draw attention to your trade show booth. Your booth needs to be distinct, memorable and visible. Make sure that you have brochures and a leaflet promoting your business or product. Another option is to create a theme for you booth. This is a great way to actively promote your brand.

Register Early
The placement of your booth may depend on when you complete the registration process. Make sure to register at the earliest time possible. A discount can be offered by trade show organizers to companies that register early. This can save your company some money to spend on marketing and promotion.

Proper Research
Research your target market so you can plan your trade show exhibit. This needs to be done weeks before the start of the trade show. Determine which trade shows you should attend and that they are appropriate for you target market. Find out the details of the show that you want to attend.

Set Objectives
Objectives that you need to meet can be set before a trade show. Discuss with employees the best ways to meet these objectives. Create a list of the most important to the least important. Assign tasks to each person that will attend the trade show that ca best meet your objectives.

Offer Contests
Contests that include a drawing or gaining followers, fans or check-ins are a great way to attract people to your booth. Come up with creative ways to allow trade show attendees to enter the contest. You may offer a survey or promote your social network pages.

For more information on trade show displays, contact The Exhibit Source.

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Eye Popping Trade Show Displays

Posted: September 21st, 2012 | Author: | Filed under: Uncategorized | No Comments »
 

You spend a lot of money and time on going to trade shows. Therefore, you need to have a trade show booth that draws customers in.  To do this, you need a trade show exhibit that is different and interesting.

The Exhibit Source has something different, a fabric backlit pop up display that is very easy to set up and is easily transportable. If you want images that pop with color beyond what you have ever seen, we have an exclusive lighting system that does more with images than ever seen at other trade shows. With a 10 ft backlit display you can capture the attention of potential clients like never before.

There are other options too for eye popping pop-ups. The Exhibit Source now offers pop-up displays and booth enhancements that are affordable and easy to set up. Use them to create a new exhibit or to jazz up an existing display, these accessories are sure make a big hit with booth visitors.

For more information on The Backlit Quick Fab™, fabric backlit pop up display or on our other pop up displays, contact The Exhibit Source.


Make Your Trade Show Booth Stand Out

Posted: September 14th, 2012 | Author: | Filed under: Uncategorized | No Comments »
 

Whether you have a trade show booth that needs an upgrade, or if you need a new trade show booth, you can contact the Exhibit Source. As you know, trade shows are hectic and fast paced. Your booth display has about 3 seconds to attract new and potential clients. In order to do that, you need to stand out from the others, but most of all, you need to stand out from your competition.

No doubt, trade shows are worth the time and money when done right. But with the money, time and employees that you are investing in the trade show, you need to make sure you make the best impression. Your trade show exhibit needs to grab qualified prospects, make them curious, and quickly show them what sets you apart.

The Exhibit Source understands the importance and the investment of your trade show display, which is why we offer numerous options of display styles.

Click “trade show exhibits” for more information.


13 Effective Trade Show Tips

Posted: September 4th, 2012 | Author: | Filed under: Uncategorized | No Comments »
 

A trade show is effective when you are able to share knowledge and receive unexpected knowledge that helps your business. A trade show is about building new relationships that help generate new business. Use the following tips to organize effective trade shows to help promote your business.

  1. Stop thinking about trade shows in terms of sales and earnings and think rather in terms of cementing customer relationships, building networks and advancing marketing goals.
  2. Forget about flooding your trade show booth with people – rather, focus on the quality of your interactions with your attendees.
  3. Keep your trade show exhibit clean; your message and your images must be simple and easy to digest. Remember that while complex layouts and flashing lights may garner attention, people will miss out on your brand message and show purpose.
  4. Do some brainstorming very in advance and create marketing initiatives to put in place before, during, and after the event. Doing this will help you better engage people, build relationships and generate leads.
  5. Evaluate your trade show display booth based on visibility, prominence, size, marketing requirements and your budget. Make sure your booth is big enough for a comfortable show, but not so big as to make you look like a laughing stock.
  6. Work with top graphic design providers to create effective graphic elements for your exhibits. Your graphics must effectively portray your key messages, thereby fulfilling your brand communications requirements. Establish design parameters for modular exhibition stands, brochures, banners and so on.
  7. Try to make your trade show booth stand out from the others. You can try elevating it by a few feet above others, or build a mock-terrace for your event models and so on. This will attract more prospects to your trade show display area.
  8. Design costumes for booth staff using your brand colors; embroider or print your brand logo on their t-shirts for instant recall. Make sure your logo and byline are prominently displayed on all sides of the booth.
  9. Research what kind of giveaways or promotional products people like. Look for cost-effective giveaways that will both complement your company image and have high-perceived value among your target prospects.
  10. Train your booth staff to be courteous, informative and professional. Hire a professional event modeling agency to staff your booth and train event models to represent your company, secure sales and generate leads.
  11. Print sufficient brochures and marketing materials for at 1.5 times the number of people you expect. Train your staff to point out valid points in the brochure while they introduce your brand and product to prospects.
  12. Set up a screen and display still shots of your company and its top people along with their names and special quotes from them. Break up this display with a few of your company’s top TV Ads to grab people’s attention.
  13. If possible, take help of professional event models and  brand ambassadors to represent your products and services in effective way.
For a more effective trade show display, contact The Exhibit Source.


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