Direct Mail Tips, Massachusetts

Posted: June 30th, 2011 | Author: | Filed under: Bindery, Mailing | No Comments »

Direct mail postcards can help you promote your business easily, effectively, and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. There are a wide variety of Direct Mail products - flat, folded, or specialty - to help you create a versatile and cost effective direct marketing solution targeted to your business market. But once you have decided on the message and the graphics, don’t get a surprise by the postage. The mailing process should be part of your decision process. Blue Hill Press can help.


  • Postcards qualify for discounted First-Class postage.
  • Maximum size of postcard to qualify for discounted postage is 4 ¼” x 6”.
  • Presort First-Class postage for a postcard costs less than Presort Standard postage for a letter.
  • USPS offers no Presort Standard postage rate for postcards.
  • USPS requires blank space 4” x 2” in lower right corner for address and bar code.
Folded Self-Mailers
  • Folded self-mailers cost less to produce than mailers in envelopes.
  • Folded self-mailers get better results than mailers in envelopes, because message is visible on outside.
  • Folded self-mailers must be secured with at least one wafer-seal or glue strip.
  • Mailers folded with opening at top of mailing panel require only one wafer-seal.
  • Mailers folded with opening at bottom of mailing panel require at least two wafer-seals.

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