Drive Your Online Business Offline with QR Codes

Posted: January 31st, 2012 | Author: | Filed under: Bindery, Mailing | No Comments »

Use direct mail in conjunction with social, search and mobile marketing spending for integrated campaigns.

BtoB reported that companies are spending more on marketing tactics to attract new consumers from a variety of media outlets. When you use direct mail along with social media and online marketing you get a much better response.

More interactive and user-generated content — like videos and customer reviews — can have a big influence a purchase. QR codes on direct mail pieces are a way to share this content. With a scan from their mobile phone, consumers can access more information about your product or service. Print QR (quick response) codes on catalogs and direct mail marketing.

QR codes have a certain curiosity factor. When you have a product whose benefits and features you want to share, a QR code is the perfect way to do this. Drive your online business with catalogs, direct mail and QR codes; contact Blue Hill Press.

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